UTM Builder for Campaign Tracking URLs
Build copy-ready campaign URLs with UTM parameters for email, paid ads, social posts, QR codes, launches, and referral links. Everything runs in your browser.
A UTM builder creates a URL with tracking parameters for analytics attribution.
The core fields are source, medium, and campaign.
Use consistent naming
Pick lowercase source, medium, and campaign names so reports stay easy to filter.
Tag the real placement
Use content for buttons, creatives, QR placements, or ad variants you want to compare.
?utm_source=newsletter&utm_medium=email&utm_campaign=launch
Analytics tools read these parameters after someone clicks the link, which helps you compare channels, campaigns, and creative variants.
Use short campaign names that your team can recognize later. Avoid mixing capitalization, spaces, and duplicate naming patterns across channels.
This tool only builds the URL. It does not store campaigns, shorten links, or connect to analytics accounts.
Email campaigns
Tag newsletter, launch, onboarding, and lifecycle email links.
Paid ads
Create campaign links for paid search, paid social, banners, and sponsored placements.
QR code campaigns
Build the tracked URL before turning it into a QR code for print or events.
Social posts
Separate organic posts, profiles, bio links, creators, and creative variants.
Example
A newsletter launch link might use source newsletter, medium email, and campaign tools_launch.
Assumption
Your analytics platform reads standard UTM query parameters from visited URLs.
Limitation
This tool does not shorten links, store naming rules, or verify analytics reporting after clicks.
What should I use for utm_source?
Use the traffic source, such as newsletter, google, linkedin, facebook, partner, or qr.
What should I use for utm_medium?
Use the channel type, such as email, cpc, social, referral, banner, or qr.
What should I use for utm_campaign?
Use the campaign name, promotion, product launch, or content theme you want to track in reports.
Does this shorten links?
No. It builds the tracked URL only. Use a separate shortener if you need a shorter link.
Suggested workflow
Campaign link QA path
Build the tracked URL, inspect the query parameters, then turn the final link into a campaign asset.